Our PROGRAMA Professional Business Launch Infrastructure - At No Cost To Program Veterans.
Starting a business after military service shouldn't mean piecing together dozens of disconnected resources, tools, and consultants.
Everything You Need to Build Your Business From the Ground Up
Every deliverable is built to the standard that consulting firms, law firms, investment banks, financial institutions, marketing agencies, creative agencies, and public relations firms demand from their highest-paid professionals.
| Deliverable | Description & Scope |
|---|---|
| Branding | Brand strategy foundation, Brand voice & tone definition, Creative direction + moodboards, Complete brand identity system, Art direction system + touchpoints, Guest Experience System - menu + 2 branded customer experience pieces (concept-level), Daily Rotation Kit (3 social templates), Apparel & Merch Design (2 branded merch designs), Brand Guidelines / Brand |
| Professional Business Plan | 25–40 page professional plan: market analysis, competitive landscape, go-to-market strategy, operational plan, and 5-year vision. |
| 3-Year Financial Model | P&L, cash flow, balance sheet, break-even analysis, cap table framework, and investor-ready financial narrative. |
| Legal Entity Setup | LLC or corporation formation guidance, operating agreement, EIN acquisition, IP protection basics, and vendor contract templates. |
| Marketing Plan & GTM | Full marketing strategy, brand identity brief, customer personas, channel playbook, social media strategy, and 90-day launch campaign. |
| Investor Pitch Deck | 20-slide investor-grade deck: problem, solution, market, traction, business model, competitive advantage, team, financials, and ask. |
| Investor Introductions | Warm referrals to VVF's curated angel investor and VC network; facilitated introductions and pitch meeting preparation. |
| 60-Day Advisory Support | Post-delivery check-ins at 30 and 60 days; accountability coaching, strategic pivots, and implementation support. |
More Than DeliverablesWe Build Alongside You.
Throughout the program, you work through the decisions, development, and implementation required to turn your concept into a functioning business. The goal is to leave the program with something built - not simply something learned.
Business Strategy
Before anything is built, we establish the foundation. We work through your business concept, target market, customer, competitive landscape, positioning, business model, and growth objectives to create a clear strategic direction.
Business Plan
Your business plan turns the concept into a structured operating document. It establishes the company's purpose, market opportunity, target customers, competitive environment, business model, operations, marketing direction, and growth strategy.
Financial Model
Understanding the numbers is essential to building a sustainable business. Your financial planning component establishes a clearer picture of startup requirements, anticipated expenses, revenue assumptions, pricing, and financial projections.
Brand Identity
Your business needs to look as credible as the experience you bring to it. We'll establish the visual foundation of your company so your brand can communicate consistently across your website, marketing materials, customer communications, and other business touchpoints.
Professional Website
Your website becomes the digital headquarters of your business. The website is designed around your business goals and customer journey—not simply around making something that looks good.
Business Infrastructure
A business needs more than a name and a website to operate. This stage focuses on establishing the foundational systems, resources, and operational pieces required to move from concept toward a functioning company.
Marketing Foundation
Building the business is only half the mission. People need to know it exists. Your marketing foundation establishes the initial direction for reaching your target audience, communicating your value, and creating opportunities for customer acquisition.
Launch Strategy
The final stage brings everything together. We review what has been built, identify remaining launch requirements, organize the next steps, and prepare the business to move forward beyond the program.
This Is What “Built” Looks Like.
We believe veterans deserve to see the quality and professionalism behind the work before committing to the process.
Key Launch Priorities
Finalize positioning and brand identity
Establish digital presence
Complete operational infrastructure
Establish initial marketing channels
Execute launch strategy
Measure early customer response and refine
Validate target customer and market assumptions
Executive Positioning
01. Business Objective
Establish a clearly defined market position that communicates the company's core value proposition while differentiating the business from competing providers.
02. Target Customer
Primary customer segments are identified based on need, purchasing behavior, market opportunity, and alignment with the company's capabilities.
03. 12-Month Priority
Establish the operational, financial, digital, and customer-acquisition foundations required to transition from launch into sustainable growth.
Your 16-Week BuildFrom First Session to Launch-Ready
The Full Build Package is structured across 16 weeks, with each stage building on the one before it.
01 – 02 WEEKSDiscover
Define the business concept, goals, market, customer, and opportunity.
Focus: Strategy • Discovery • Business Direction
03 – 05 WEEKSBuild the Foundation
Develop the business plan, financial framework, and brand direction.
Focus: Business Plan • Financial Model • Brand
06 – 10 WEEKSBuild the Business
Develop the digital presence and core business infrastructure.
Focus: Website • Systems • Business Assets
11 – 13 WEEKSPrepare the Market
Establish the initial marketing and customer-acquisition foundation.
Focus: Marketing • Positioning • Customer Strategy
14 – 16 WEEKSLaunch
Bring the components together, complete launch preparation, and establish the next-stage roadmap.
Focus: Launch • Review • Transition
Ready to Build What’s Next?
Turn your idea into something built to launch.
IMPACTBy The Numbers
Projected Veteran businesses launched
in Year One
Total Build Package value
provided
Projected Total Build Package value
delivered in Year One
Veteran businesses projected by
Year Three
From vision to launch-ready business
Cost covered for veterans who complete the program
Ready to Build What's Next?
The Full Build Package gives eligible veterans access to the resources, infrastructure, and support needed to turn an idea into a launch-ready business.